Moab meet Mowabb

We aren't the only ones paying tribute to Moab, a city known as a mecca of adventuring and outdoor sports in Utah. This month the Nike Air Mowabb ACG Retro was finally released and in now available on Nikestore for $180. Officially, Nike admitted that the town of Moab was the name sake of their upcoming shoe, described as, “sort of a high-tech moccasin” by Mel Murphy, Nike’s advertising coordinator for outdoor sports at the time. But according to Product-line manager Craig Duerr, they stated that the spelling change was to give the shoe a “lighter feel and attitude.”

Images via

Leave a comment

Please note, comments must be approved before they are published